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The year is 2025, and everyone is fixated on the latest micro-trends. From designer yoga mats to Lululemon sets, capitalism has infiltrated the wellness scene. And matcha is no different. Notts Uncovered Interviewer Awana Al Islam talks to student-founder of Cerita Matcha, Aiman Sabarudin, to get his thoughts on the rise of matcha culture and the wellness industry as a whole.